![[Guest Blog] 2018 Marketing Planning: The Top 5 Reasons Procrastination Happens](http://twocentsconsulting.com/wp-content/uploads/2018/04/haute-stock-photography-rejuvenate-collection-1-200x200.jpg)
As featured on Copper Kettle Co. I’ve seen it occur every year for the past 14 years when it comes to marketing planning: clients cite being “too busy” to begin their yearly plan. Trust me, I get it. We all have so many irons in the fire between work, family, exercising, and somethings binge-watching Netflix, but it’s never too early or late in the year to begin mapping out your marketing strategy. So how do you get started? Not to fear, there is a solution to being human and we’ll break … [Read more...]
Email Marketing Makes Me Anxious & Other True Confessions
You know that feeling you get when you internally panic right before you’re about to hit the “send” button on an email communication that’s destined to hit hundreds or thousands of inboxes? You’re not alone. I’ve experienced “send fear” more times than I care to mention and continued to obsessively check the email on every device after it was delivered…but my neurosis is an entirely different matter altogether! For those of you who’ve had this experience, there is a solution to “send fear” … [Read more...]
Marketing…on Broadway
Recently I had the privilege of seeing two Broadway veterans – Patti LuPone and Christine Ebersole - perform on stage in the musical War Paint with one of my best friends on our girl’s day out in NYC. For a theater lover, sitting in the front row (total fluke as we purchased day-of, discounted tickets), listening to, and absorbing the wonders of live theater, I thought I couldn’t be happier…until the story started to unfold. As a self-proclaimed marketing nerd as well as a life-long theater … [Read more...]
Attract the Right Kind of (Digital) Attention
We all know that there are two types of attention one attracts – positive and negative. Many of us have experienced both kinds throughout our lives, especially if you’ve ever been in the dating game. When it comes to driving traffic to your business website, though, you’ll want to ensure that you are attracting the right kind of attention including qualified leads who turn into customers and give you a positive return on your investment. Who is your customer? Firstly, do you know the persona … [Read more...]
My Two Cents Worth
Welcome to Two Cents Consulting’s blog! I’d like to take a moment to introduce myself, the brainpower behind the brand. I’m Keara M. Piekanski, Owner/Marketing Maven at Two Cents Consulting and a self-proclaimed “marketing nerd.” I’ve been devoted to the field of marketing since graduating from the University of Pittsburgh in 2004, continuously learning best practices and studying up on the latest trends and activities, especially with the fast and furious expansion of digital marketing. After … [Read more...]
