Welcome to Two Cents Consulting’s blog! I’d like to take a moment to introduce myself, the brainpower behind the brand. I’m Keara M. Piekanski, Owner/Marketing Maven at Two Cents Consulting and a self-proclaimed “marketing nerd.” I’ve been devoted to the field of marketing since graduating from the University of Pittsburgh in 2004, continuously learning best practices and studying up on the latest trends and activities, especially with the fast and furious expansion of digital marketing. After thirteen years of working for agencies and in a corporate environment, and never thinking that I’d own a business, I got the itch to try something new.
For years, I’ve been advising businesses on the best ways to spend their marketing dollars, how to stick to a plan, diversify their marketing tactics and improve processes to truly optimize their marketing budget. I just got to the point where I thought, “what if I can bring this marketing expertise – what I do best – to others so they can run their businesses and focus on what they do best.” And Two Cents Consulting, LLC was born!
There’s nothing more frustrating to me than seeing a small business spend too much money on one marketing initiative, not track their marketing dollars to enable course correction, or simply feel overwhelmed at the thought of managing their own digital marketing efforts. That’s why Two Cents Consulting focuses on four main services:
- Strategic Marketing – I can help clients establish a marketing budget, develop a multi-media plan, implement activities and track effectiveness to get the most out of their marketing.
- Content Development – I am a writing machine – it’s one of my passions! I love to jot down ideas and tap away at my keyboard, especially when it comes to blogging, ad creation, and website content. I know not everyone shares this desire, so I enjoy helping curate content for others and layering best marketing practices into the mix.
- Digital Marketing – This is the present and future of all marketing activities and it’s constantly changing! I enjoy a challenge and surround myself with experts in the different aspects of digital – PPC, SEO, Online Reviews, Social Media, and Website Development. I can strategize and implement activities to get businesses noticed on the WWW.
- Process Improvements – I’m Lean Six Sigma Green Belt Certified and have adapted many of the complex tactics of this methodology and applied them to helping businesses improve their processes. Marketing can’t be effectively executed in a silo – you need to consider your business and its processes from a 360-degree viewpoint to truly maximize your marketing dollars and ensure all gears are working together to operate a well-oiled machine!
So, in a nutshell, that’s what I do! And for years, I’ve been telling clients, “here’s my two cents, take it or leave it” … followed by a brilliant recommendation, of course! Not surprisingly, my company name just seemed to roll off my tongue – I truly enjoy offering up “my two cents worth.”
I’d love to learn about your marketing needs and how Two Cents Consulting can help, which is genuinely sincere (see “marketing nerd” reference above). Feel free to contact me at keara@twocentsconsulting.com to schedule a time to chat or grab a cup of coffee!
