You know that feeling you get when you internally panic right before you’re about to hit the “send” button on an email communication that’s destined to hit hundreds or thousands of inboxes? You’re not alone. I’ve experienced “send fear” more times than I care to mention and continued to obsessively check the email on every device after it was delivered…but my neurosis is an entirely different matter altogether! For those of you who’ve had this experience, there is a solution to “send fear” … [Read more...]
Attract the Right Kind of (Digital) Attention
We all know that there are two types of attention one attracts – positive and negative. Many of us have experienced both kinds throughout our lives, especially if you’ve ever been in the dating game. When it comes to driving traffic to your business website, though, you’ll want to ensure that you are attracting the right kind of attention including qualified leads who turn into customers and give you a positive return on your investment. Who is your customer? Firstly, do you know the persona … [Read more...]
