We all know that there are two types of attention one attracts – positive and negative. Many of us have experienced both kinds throughout our lives, especially if you’ve ever been in the dating game. When it comes to driving traffic to your business website, though, you’ll want to ensure that you are attracting the right kind of attention including qualified leads who turn into customers and give you a positive return on your investment. Who is your customer? Firstly, do you know the persona … [Read more...]