Fractional Marketing Leadership

Marketing Leadership for Owner-Led Businesses

Strategic direction, prioritization, and oversight — without the cost or commitment of a full-time marketing hire.

Most growing businesses already have marketing happening — agencies, freelancers, internal efforts — but no one fully responsible for aligning it all to the business goals. That's where fractional leadership comes in.

You don't need more marketing activity.
You need marketing leadership.

The Engagement

What Fractional Marketing Leadership Looks Like

Two Cents Consulting partners with business owners and leadership teams to bring structure, clarity, and accountability to marketing efforts.

Instead of adding more tactics, we focus on what will actually drive business growth — and ensure the right work is getting done.

Typical engagements include:

Developing a clear marketing strategy and roadmap
Prioritizing initiatives based on business goals
Guiding messaging and positioning
Coordinating agencies, freelancers, and vendors
Providing oversight on campaigns and marketing investments
Participating in leadership discussions around growth and marketing performance

"Keara has been a superb guide in helping me grow my business. She brings both strategy and clarity to marketing while making sure everything stays true to my values. Working with her made it easy for me to focus on my clients, knowing marketing was thoughtful and moving in the right direction."

— Leslie Robison, Owner | Mastery Coaching & Consulting

Is This Right For You?

This Is Often the Right Fit When

Your business is growing, but marketing feels scattered or reactive.

You're working with agencies or freelancers, but no one is leading the strategy.

Marketing decisions keep falling back on you as the owner.

You know marketing should be doing more for the business, but you're unsure what to prioritize.

You're not ready to hire a full-time marketing leader yet.

The Outcome

What Changes When Marketing Has Leadership

When marketing has clear leadership, the entire function becomes more effective. Instead of disconnected activities, marketing becomes aligned with the goals of the business.

Clear Priorities

Instead of constant new ideas, you have a focused roadmap that drives real progress.

Aligned Teams

Agencies and contractors work toward a shared strategy — not in silos.

Goal-Driven Investment

Marketing investments guided by business goals, not guesswork.

Better Visibility

You know what's working and what isn't — with data to back it up.

Owner Relief

Less day-to-day marketing decision-making falling on your shoulders.

Sustainable Growth

Marketing that supports long-term business development, not just quick wins.

Keara M. Piekanski, MBA

Founder

About

About Two Cents Consulting

I'm Keara M. Piekanski, founder of Two Cents Consulting.

With more than 20 years of experience leading marketing strategy and communications, I help growing businesses bring clarity and structure to their marketing efforts.

My goal is simple: make marketing work. That means helping business owners focus their time, budget, and energy on the activities that actually support growth.

Who I Typically Work With

Two Cents Consulting partners with owner-led businesses that are growing and ready for more structure in their marketing.

Generating $2M+ in revenue
Have some marketing activity already in place
Working with agencies, freelancers, or small internal teams
Want experienced leadership without hiring a full-time executive

"Keara immediately captured my voice and brought clarity to our product launch messaging. Engagement increased significantly, and the campaign emails achieved some of the highest open and click-through rates we've had. Her ability to combine strategy with execution made a meaningful difference."

— Lori Petro, Founder | TEACH through Love

Let's Connect

Let's start with a conversation.

If you're exploring whether fractional marketing leadership might be the right fit for your business, I'd be happy to connect.